Digital Marketing Fundamentals11 Sections71 Lessons10 Weeks
Curriculum
- 11 Sections
- 71 Lessons
- 10 Weeks
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- Understanding the Digital Marketing Landscape7 ItemsWeek - 1
- 0.0Session 1: Evolution and Importance of Digital Marketing
- 0.1Session 2: Digital Marketing Channels and Platforms
- 0.2Session 3: Trends Shaping Digital Marketing Strategies
- 0.3Session 4: Key Metrics for Measuring Digital Marketing Success
- 0.4Session 5: Legal and Ethical Considerations in Digital Marketing
- 0.5Session 6: Case Studies and Best Practices Review
- 0.6Assignment: Research and present a case study highlighting effective digital marketing strategies.
- Consumer Behavior Analysis7 ItemsWeek - 2
- 0.0Session 7: Psychology of Online Consumer Behavior
- 0.1Session 8: Understanding Buyer Personas
- 0.2Session 9: Customer Journey Mapping
- 0.3Session 10: Factors Influencing Purchase Decisions
- 0.4Session 11: Behavioral Economics in Digital Marketing
- 0.5Session 12: Personalization and Customization Strategies
- 0.6Assignment: Develop a buyer persona profile and map out a customer journey for a chosen product or service.
- Content Strategy and Creation7 ItemsWeek - 3
- 0.0Session 13: Importance of Content Marketing in Digital Strategy
- 0.1Session 14: Content Ideation and Planning
- 0.2Session 15: Content Creation Best Practices
- 0.3Session 16: Content Optimization for Search Engines
- 0.4Session 17: Multimedia Content Strategies
- 0.5Session 18: User-Generated Content and Influencer Marketing
- 0.6Assignment: Create a content calendar for a brand, including various content formats and distribution channels.
- Search Engine Optimization (SEO)7 ItemsWee - 4
- 0.0Session 19: Fundamentals of SEO
- 0.1Session 20: On-Page SEO Optimization Techniques
- 0.2Session 21: Off-Page SEO Strategies and Link Building
- 0.3Session 22: Technical SEO Fundamentals
- 0.4Session 23: Local SEO Strategies
- 0.5Session 24: SEO Tools and Analytics
- 0.6Assignment: Perform an SEO audit for a website and propose optimization recommendations.
- Pay-Per-Click (PPC) Advertising7 ItemsWeek - 5
- 0.0Session 25: Introduction to PPC Advertising
- 0.1Session 26: Keyword Research and Selection
- 0.2Session 27: Ad Copywriting and Design
- 0.3Session 28: Bidding Strategies and Budget Management
- 0.4Session 29: Ad Extensions and Ad Formats
- 0.5Session 30: PPC Campaign Optimization Techniques
- 0.6Assignment: Create a PPC campaign for a chosen product or service, including keyword research and ad copy creation.
- Social Media Marketing (SMM)7 ItemsWeek - 6
- 0.0Session 31: Social Media Platforms Overview
- 0.1Session 32: Building a Social Media Strategy
- 0.2Session 33: Content Planning and Creation for Social Media
- 0.3Session 34: Community Engagement and Management
- 0.4Session 35: Paid Social Advertising
- 0.5Session 36: Influencer Collaboration and Partnerships
- 0.6Assignment: Develop a social media marketing plan for a brand, incorporating both organic and paid strategies.
- Email Marketing Strategies7 ItemsWeek - 7
- 0.0Session 37: Essentials of Email Marketing
- 0.1Session 38: Building an Email Subscriber List
- 0.2Session 39: Email Campaign Planning and Execution
- 0.3Session 40: Email Automation and Segmentation
- 0.4Session 41: Designing Effective Email Templates
- 0.5Session 42: Email Deliverability and Compliance
- 0.6Assignment: Design and launch an email marketing campaign, including segmentation and A/B testing.
- Conversion Rate Optimization (CRO)7 ItemsWee - 8
- 0.0Session 43: Understanding Conversion Funnel
- 0.1Session 44: Identifying Conversion Bottlenecks
- 0.2Session 45: A/B Testing and Experimentation
- 0.3Session 46: User Experience (UX) Design Principles
- 0.4Session 47: Persuasive Copywriting Techniques
- 0.5Session 48: CRO Tools and Technologies
- 0.6Assignment: Conduct a CRO audit for a website and propose optimization strategies.
- Analytics and Data-driven Decision Making7 ItemsWeek - 9
- 0.0Session 49: Importance of Data in Digital Marketing
- 0.1Session 50: Web Analytics Fundamentals
- 0.2Session 51: Setting Up Tracking and Measurement Systems
- 0.3Session 52: Data Analysis Techniques and Tools
- 0.4Session 53: Attribution Modeling and ROI Calculation
- 0.5Session 54: Predictive Analytics for Marketing
- 0.6Assignment: Analyze marketing data to derive actionable insights and recommendations for a business.
- Emerging Trends and Future of Digital Marketing7 ItemsWeek - 10
- 0.0Session 55: AI and Machine Learning in Marketing
- 0.1Session 56: Voice Search and Visual Search Optimization
- 0.2Session 57: Augmented Reality (AR) and Virtual Reality (VR) Marketing
- 0.3Session 58: Chatbots and Conversational Marketing
- 0.4Session 59: Blockchain Technology in Digital Advertising
- 0.5Session 60: IoT (Internet of Things) and Marketing Automation
- 0.6Final Project: Present a research paper or project exploring an emerging trend in digital marketing and its implications for businesses.
- Digital Marketing Fundamentals Tools Lab (Throughout the Course):1 ItemThis curriculum provides a structured learning path for mastering advanced digital marketing fundamentals, equipping participants with the knowledge, skills, and tools necessary to thrive in the digital landscape.