Curriculum
- 10 Sections
- 70 Lessons
- 10 Weeks
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- Module 1: Understanding Search Engine AlgorithmsWeek - 17
- 0.0Lesson 1: The Evolution of Search Algorithms
- 0.1Lesson 2: Google Algorithm Updates: Past, Present, and Future
- 0.2Lesson 3: Deciphering Ranking Factors
- 0.3Lesson 4: Beyond Google: Understanding Bing, Yahoo, and Other Search Engines
- 0.4Lesson 5: The Role of Machine Learning in Search
- 0.5Lesson 6: Localized Search and Its Impact
- 0.6Lesson 7: Leveraging Social Signals for SEO
- Module 2: Technical SEO FundamentalsWeek - 27
- 0.0Lesson 1: Website Architecture and URL Structure
- 0.1Lesson 2: Crawlability and Indexability
- 0.2Lesson 3: Schema Markup and Structured Data
- 0.3Lesson 4: Mobile Optimization
- 0.4Lesson 5: Page Speed and Performance Optimization
- 0.5Lesson 6: HTTPS and Website Security
- 0.6Lesson 7: Advanced Techniques for Handling Duplicate Content
- Module 3: On-Page Optimization StrategiesWeek - 37
- 0.0Lesson 1: Keyword Research: Beyond Basics
- 0.1Lesson 2: Content Optimization for Semantic Search
- 0.2Lesson 3: Crafting Compelling Title Tags and Meta Descriptions
- 0.3Lesson 4: Advanced HTML Markup Techniques
- 0.4Lesson 5: Image Optimization for SEO
- 0.5Lesson 6: URL Optimization Best Practices
- 0.6Lesson 7: Maximizing Internal Linking for SEO Benefit
- Module 4: Off-Page Optimization TechniquesWeek - 47
- 0.0Lesson 1: Link Building Strategies: Quality vs. Quantity
- 0.1Lesson 2: Outreach and Relationship Building
- 0.2Lesson 3: Understanding Nofollow, Sponsored, and UGC Links
- 0.3Lesson 4: Harnessing the Power of Guest Blogging
- 0.4Lesson 5: Disavow Tool and Link Cleanup
- 0.5Lesson 6: Social Media as a Catalyst for Off-Page SEO
- 0.6Lesson 7: Monitoring and Analyzing Backlink Profiles
- Module 5: Advanced Content StrategiesWeek - 17
- 0.0Lesson 1: Content Ideation and Creation Processes
- 0.1Lesson 2: Optimizing for Featured Snippets and Knowledge Graph
- 0.2Lesson 3: Long-Form Content Strategies
- 0.3Lesson 4: Content Distribution and Syndication
- 0.4Lesson 5: User-Generated Content Optimization
- 0.5Lesson 6: Video SEO: Optimizing for YouTube and Beyond
- 0.6Lesson 7: Strategies for Evergreen Content
- Module 6: E-Commerce SEO TacticsWeek - 67
- 0.0Lesson 1: Product Page Optimization
- 0.1Lesson 2: Category Page Optimization
- 0.2Lesson 3: Dealing with Product Variations and Options
- 0.3Lesson 4: SEO for Dynamic and Faceted Navigation
- 0.4Lesson 5: Handling Out-of-Stock Products
- 0.5Lesson 6: Reviews and Ratings: Leveraging User-generated Content
- 0.6Lesson 7: International SEO for E-Commerce
- Module 7: SEO for Advanced Web TechnologiesWeek - 77
- 0.0Lesson 1: Optimizing JavaScript and Single Page Applications (SPAs)
- 0.1Lesson 2: SEO Considerations for Progressive Web Apps (PWAs)
- 0.2Lesson 3: Accelerated Mobile Pages (AMP) Optimization
- 0.3Lesson 4: Voice Search Optimization Strategies
- 0.4Lesson 5: SEO for Augmented Reality (AR) and Virtual Reality (VR)
- 0.5Lesson 6: The Impact of AI and Natural Language Processing (NLP) on SEO
- 0.6Lesson 7: Optimizing for Rich Snippets and Structured Data
- Module 8: Advanced Analytics and ReportingWeek - 87
- 0.0Lesson 1: Setting Up Custom Analytics Dashboards
- 0.1Lesson 2: Advanced Google Analytics Metrics Interpretation
- 0.2Lesson 3: Utilizing Google Tag Manager for SEO
- 0.3Lesson 4: Data Studio: Building Custom Reports
- 0.4Lesson 5: SEO Performance Tracking and KPIs
- 0.5Lesson 6: Competitor Analysis and Benchmarking
- 0.6Lesson 7: Predictive Analytics for SEO
- Module 9: SEO for Specific IndustriesWeek - 97
- 0.0Lesson 1: SEO for SaaS Companies
- 0.1Lesson 2: SEO Strategies for Healthcare Industry
- 0.2Lesson 3: Real Estate SEO: Best Practices
- 0.3Lesson 4: Financial Services SEO: Compliance and Optimization
- 0.4Lesson 5: Travel Industry SEO Tactics
- 0.5Lesson 6: SEO for Educational Institutions and E-Learning Platforms
- 0.6Lesson 7: Strategies for Local Businesses
- Module 10: Future Trends and Advanced StrategiesWeek - 107
- 0.0Lesson 1: The Future of Search: Predictions and Insights
- 0.1Lesson 2: Voice Search and Conversational AI
- 0.2Lesson 3: AI and Machine Learning in SEO Automation
- 0.3Lesson 4: Augmented Reality and SEO
- 0.4Lesson 5: The Rise of Visual Search
- 0.5Lesson 6: Blockchain Technology and Its Impact on SEO
- 0.6Lesson 7: Ethical Considerations and Responsible SEO Practices